Penalty takers try to mislead the goalie very often, but not all tricks work out as they were meant. Have a look at this bluff penalty.
Don’t know the league or competition, but that’s not important if I want to explain the rules of the game. UPDATE: check comment from Laszlo Sipos below for more information about the match.
The football Laws of the Game by Fifa state that ‘the player taking the kick must be properly identified’. For the viewer’s it’s at least not clear who’s going to take the kick.
UPDATE: At first, I quoted the Laws of the Game that this is a case where ‘a teammate infringes the football rules’. In that case:
the referee allows the kick to be taken
if the ball enters the goal, the kick is retaken
if the ball does not enter the goal, the referee stops play and the match is restarted with an indirect free kick to the defending team, from the place where the infringement occurred
But there’s an USSF Referee Memorandum which mentions an exception. In USSF Advice to Referees, Law 14, section 14.9 (pdf). It reads:
“If an attacker other than the identified kicker takes the penalty kick, play is restarted with an indirect free kick for the opposing team where the attacker illegally entered the penalty arc or penalty area, regardless of the outcome of any kick that may have been performed by this attacker.”
I can’t find this in a Dutch advices, but Rafal, an USSF National/Professional Referee (see his comments below), checked with the U.S, Soccer’s Referee Education Resources Advisor who answers all questions about the Laws of the Game. He says the advice is valid for all countries. Now I’m wondering why not all FA’s release the same advice.